Chief Executive Officer
Kevin Petersen, has a passion for creating opportunity and growth—for everyone. He got an early start— Kevin took his first programming class when he as just eight years old. He started investing in stocks when he was nine, and it goes without saying that he was the most successful lemonade stand proprietor on the block. Like many kids in the 70’s, Kevin had big dreams of becoming a rock star. He earned a degree in music, and went on to have a couple of hits in the 80’s. In 1987, he even attended the Grammy awards. But a funny thing happened along the tough road to rock stardom—the heady world of pre-IPO life in California. In 1988, Kevin joined a staffing industry start-up as employee #13 at On Assignment Inc. (NASDAQ: ASGN) where he held the position of Marketing Director. It was the beginning of his true calling. A confessed serial entrepreneur, he has been balancing the last 20 years between being an independent consultant to Fortune 500 companies and leaders—including Charles Schwab, Wells Fargo, Barclays Global Investors, Kelly Services, Caesar’s Entertainment, and insurance membership company AAA—and launching highly successful online ventures. In 2000, he founded a direct marketing company, KP Marcom Inc. The company quickly grew to include an outbound call center and marketing and advertising services, such as direct mail, print advertising, and email marketing. Growing with the modernization of marketing, the company now offers social media management, marketing automation, campaign and channel optimization, database marketing and analytics. In 2008, Kevin returned to his music roots and also founded Noisy Planet Inc., an artist development service. In 2014, Kevin brought his entire career and business experience together to launch the private equity firm Webfolio Management Inc., which specializes in providing individual investors with the unique opportunity to invest in, and generate revenue streams from, web-based businesses.
In addition to providing people with unique investment and revenue opportunities, Kevin has a deep commitment to educating groups, families and individuals on how to build passive income streams—not just for themselves, but also for the children in their lives. Kevin’s enthusiasm for sharing ideas for growth and success is apparent with every presentation he makes. And people who have an opportunity to hear him speak have said they feel re-energized and ready to take action in their own lives! On the personal and philanthropic side, Kevin is an avid skier and he recently worked with Wells Fargo to support Soldiers to Summits, a program to create transformative experiences for veterans, and to help them overcome barriers. His work with Soldiers to Summits closely aligns with the volunteer work he does as an adaptive ski instructor at Bear Mountain, CA, and Alpine Meadows, CA. Kevin teaches the “bi-ski” technique to people with spinal chord injuries and other conditions that impede the use of their legs.
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Welcome to: UpTurn Agency
UpTurn Agency was founded in 2016 by Kevin Petersen, Amanda Holt and Sydney Martinelli in Reno, NV. Our three founders (all relocated from the Bay Area) savvy business leaders developed this marketing agency while managing a private equity fund, Webfolio Management. While talking with online business owners, there seemed to be a constant issue with the lack of marketing resources available. When finding one solution, another issue would find its way to the gap in communication with customers. While participating in a rose-bud-thorn meeting, the 3 thinkers challenged each other to come up with a solution to all their marketing problems… and that was it! The world needed one place to go to for all marketing resources. Soon the mission became to first answer their own marketing challenges and then apply those real-time solutions to a broader based platform. UpTurn Agency became a hit after making its first appearance at the ICON conference in Phoenix, AZ. After attending the conference, UpTurn Agency had their first client, Leaf Detective, and were on their journey to solve the largest challenges in marketing.
Chief Operations Officer
In July of 2016, Amanda Holt was named Chief Operations Officer of UpTurn Agency; overseeing the management of project production, general operations and employee training. She is a co-founder of UpTurn Agency and remains a visionary in the organization. Amanda has over 15 years of real-life experience in design and customer relationships. Her passion allows her to whole-heartily put her creativity into works. She is a world recognized graffiti artist (Artist_One) who cultivated and ignited the innovative hashtag I AM ART. She has paved the way for many successful projects and roadmaps alike.
Chief Financial Officer
In July of 2016, Sydney Martinelli was named Chief Financial Officer of UpTurn Agency. Previously, Sydney served as the Service and Finance Manager for Webfolio Management. In that role, she oversaw customer service and finance for a portfolio of companies. During her time at UpTurn Agency, Sydney has initiated the employee team building program, along with other company operational effectiveness programs. Her responsibilities expand to over-looking finance, investor relations, client relationships, business finance, contracting, legal, financial planning, strategic initiatives and compliances. Sydney has over 10+ years of experience in crunching numbers and paying attention to detail.