Why Performance Marketing Is A Powerful Tool

  One of the big waves and advancements in the marketing world today is the concept of performance marketing. To explain it briefly, performance marketing is the act of paying money for marketing only when a particular action is performed. Whether that’s paying per thousand impressions, or whenever someone clicks on a certain link, you[…]

What Executives Need to Know About the Hard Numbers

  When working within the marketing arena, it’s easy to see why our job is necessary.  It’s also easy to see how marketing effects sales growth and then ultimately the overall success of a company.  Unfortunately, for some executives, marketing appears to be an ambiguous goliath and well… Risky.  Marketing campaigns are used with fingers[…]