Why Performance Marketing Is A Powerful Tool

  One of the big waves and advancements in the marketing world today is the concept of performance marketing. To explain it briefly, performance marketing is the act of paying money for marketing only when a particular action is performed. Whether that’s paying per thousand impressions, or whenever someone clicks on a certain link, you[…]

What Executives Need to Know About the Hard Numbers

  When working within the marketing arena, it’s easy to see why our job is necessary.  It’s also easy to see how marketing effects sales growth and then ultimately the overall success of a company.  Unfortunately, for some executives, marketing appears to be an ambiguous goliath and well… Risky.  Marketing campaigns are used with fingers[…]

B2B Conversion Tracking Mistakes To Avoid

The ability to track online behavior is one of the best technological advancement that ever happened to the marketing community. But, with the influx of new information the challenge is to keep it beneficial and actionable. This is especially true in B2B marketing. Conversions come in different forms and attribution can get complicated. Hence, when[…]

7 Tips That Will Help You Convert Your Holiday Traffic

It’s no secret the holiday season is the most profitable time period for retail businesses. Customers have a festive mood dreaming of a long-awaited family time and gift giving – and they’re ready to open their wallets. But do marketers use this opportunity to its fullest? Here are 7 tips  that will help you to[…]