How to use video in a press release

When people think of press releases, they often think of blocks of text, as well as old-timey newsreel-style footage of newspapers being printed and reporters dashing to payphones to file stories. Not only is the press release still a vital, modern tool of current SEO and marketing campaigns for a variety of reasons, it’s also[…]

The 21st-Century Benefits of Press Releases

The venerable press release is typically a forgotten component of any marketing effort, especially when it comes to SEO strategies for web sites. Many people, when a press release element is suggested for their web site’s promotional strategy, think it’s a quaint idea that won’t do much for them. This is mainly because they (mistakenly)[…]

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